There have been a couple of examples recently of classical music appearing in unexpected places. There are two in particular that I really enjoyed and would like to share.
The first event was an impromptu performance by a quartet of musicians. Members of the Philadelphia Orchestra were delayed for three hours on a flight from Beijing to Macao during a tour of China. A quartet of musicians decided to play the last movement of the Dvorak American Quartet, in less than ideal circumstances, as can be seen in the below video.
The second event was a flash mob style opera which took place at a John Lewis Foodhall, in Waitrose, UK.
Five singers performed a rendition of the Italian classic Funiculì, Funiculà. This creative and fun operatic flash mob was an inventive marketing initiative by Sacla, the Italian food producer.
I am a huge fan of these initiatives as I believe that it provides exposure for classical music and shows the general public that classical music doesn't need to be stuffy and serious. Does this contribute to CD sales or increased concert attendance? Probably not. I'm delighted that approximately 1.9 million youTube viewers have been exposed to the wonderful melodies of the last movement of the Dvorak American String Quartet. I will certainly be whistling this wonderful melody on the way to work today. What a great way to start the weekend.